Are your keywords holding you back from accessing corporate opportunities? This essential workshop is designed to help you understand the power of the WBEC-West Sourcing Program and the pivotal role your keywords play in connecting with corporate buyers.

During this interactive session, you`ll gain:

• A Clear Understanding of the WBEC-West Sourcing Program: Learn how this program bridges the gap between certified WBEs and Fortune 500 corporations seeking suppliers.
• Insights into the Impact of Keywords: Discover how the keywords tied to your products and services can either propel or hinder your visibility to corporate decision-makers.
• Best Practices for Crafting Effective Keywords: Get actionable tips on creating capabilities-focused, searchable keywords that make your profile stand out.
• Step-by-Step Guidance on Updating Your WBENClink2.0 Profile: Walk through the process of refining and optimizing your keywords in the WBENClink2.0 system to ensure alignment with corporate sourcing needs.

By attending this session, you’ll gain the clarity and tools needed to strategically position your business for success in 2025. This workshop is your first step to fully leveraging your WBENC certification and maximizing your opportunities through the WBEC-West Sourcing Program.

Don’t miss the chance to align your keywords with your business goals and open the door to transformative corporate opportunities!