Lead with Authenticity: Building Your Personal Brand for 2026

Hosted by WBEC-West | Arizona Forum

Date: February 12, 2026
Time: 10:00 AM – 11:00 AM Arizona (Phoenix) Time
Location: Virtual Event (Zoom)

This is a free event. Zoom link will be shared after successful registration.

Event Overview

If you’re thinking about how you want to show up in 2026 as a leader, business owner, and brand then this session is for you.

Join the WBEC-West Arizona Forum for a powerful, interactive conversation with Dr. Sharon Lamm-Hartman, focused on helping you clarify and strengthen your authentic personal brand. This virtual event is about aligning who you are with how you lead and communicate.

Dr. Lamm-Hartman will guide attendees through an exercise from her Wall Street Journal and USA Today best-selling, Axiom Gold Medal award-winning book, The Authenticity Code™. The session combines personal reflection with small-group discussion, giving you space to think, share, and refine how you want to lead in the year ahead.

Who This Event Is For

• Women Business Owners

• Certified WBEs and prospective WBEs

• Entrepreneurs preparing for growth and leadership in 2026

• Business owners looking to strengthen confidence, clarity, and presence

The Challenge This Event Helps Solve

As business owners plan for a new year, many struggle with clarity: how to articulate who they are, how they lead, and how they want to show up in their business.

This session helps you slow down, reflect, and create a personal brand foundation you can actually use as you plan for 2026.

Attendees Will Leave With

• A clearer, more authentic personal brand statement

• Practical insight on how to live that brand daily

• Peer feedback and shared learning through guided breakout discussions

• Greater confidence heading into 2026 planning

Event Speaker

Dr. Sharon Lamm-Hartman
Author of The Authenticity Code™

Agenda

A detailed agenda will be shared closer to the event date.

GET YOUR COPY 

The Authenticity Code: The Art and Science of Success and Why You Can’t Fake It to Make It Hardcover 

SUPPORTED BY THE ARIZONA FORUM