WBEC-West invites you attend the WBE

"SELLING IN: BRANDING AND THE DIVERSE SUPPLY CHAIN"

Live Webinar .

Ever hit a matchmaker and felt like “That wasn’t helpful, in fact, that kind of hurt”? Or felt like you nailed a few in a row but nothing came of the interaction? Or worse, the contract gets signed and it seemed like it should be great - but it`s not.

A lot goes on within a supply chain, but we as WBEs often assume it is all about our performance. But everyone within the supply chain has a role to play.

In this highly interactive workshop you will learn:

• Gain clarity on how to position your brand to attract the right situations for what your company promises.
• How to identify difficult buying situations for procurement and diversity professionals versus those that are in alignment with the organization`s strategies.
• Understand the different roles that supplier diversity professionals play within their organization and how those roles impact suppliers.

You will leave this workshop with a better understanding of how to put yourself in better positions for others to buy your product or service, specifically utilizing supplier diversity as a relationship and channel.

Brooke Foley is a strategic powerhouse with an unending passion for giving back -- as a marketer, an advisor and as a compassionate
individual.

As Jayne Agency’s owner, CEO and chief strategic instigator, Brooke has taken the discipline of user-centered design, combined
with the ethics of diversity, equity and inclusion, to a whole new level.

Jayne`s client roster includes Fortune 100s such as PepsiCo, Nationwide, American Red Cross, Vistra Energy, as well as
small-to mid-market companies like Trans International (WBE), MicroAutomation (MBE) and VOZ Advisors (MBE/WBE).
Brooke sits on several boards, including Magdalene House Chicago. She is an active contributor to WE USA Magazine, a
contributor in the classroom at the Minneapolis College of Art and Design Entrepreneurial Studies program and is in constant demand as a
speaker on topics of branding, diversity and supply chain. She holds a BFA in Graphic Design and is a graduate of the Tuck Women’s
Executive Program and the Yale Brisaago Program. She’s also collected quite a few acronyms, including certifications and memberships in
WBENC, BEP/CMS, WOSBA, Cook County DBE, DA4S, WIM and NAWBO.